La Thérapie's ionised gels are positively charged; meaning the positive electrode held by the Aesthetician will propel the product deep into the skin. To double the effectiveness, the client lays on the negative electrode, meaning her body is negatively charged, further 'pulling' the positive ions deeper into the skin.

This push pull effect is very similar to that of magnets; hold the negative and positive together and they magnetise, turn them around and they push away from each other. It is a very powerful process and has tremendous affects in skincare.